Exit
Prepare the trading story, sale process and completion workstream before the asset reaches market.
What this stage is
Exit is a defined owner-side workstream.
Exit is the owner’s decision to test or realise value through a sale. The work starts with hold/sell analysis and then turns the asset’s trading history, capital position and operating plan into a credible buyer case.
Iconia manages the preparation and execution from the owner’s side, coordinating the operating record, data room, adviser inputs, buyer process and negotiation through completion.
What Iconia does
The work behind the recommendation.
Hold/sell analysis and timing
Assess the owner’s objectives, capital position, asset strategy and current trading outlook. Set out the case for holding, selling or preparing further before a market process begins.
Trading story and earnings normalisation
Prepare a clear explanation of historical performance, current run-rate, one-off items, forward bookings, capex and operator arrangements. Separate normal operating earnings from temporary distortion.
Buyer identification and positioning
Define the buyer groups most likely to value the asset’s particular operating and real estate characteristics. Position the opportunity around verified trading evidence, not a generic sales narrative.
Data room and process management
Coordinate a controlled data room, information releases, questions and diligence workflow. Keep a transaction issues register so operating, legal, technical and commercial matters have an accountable response.
Negotiation and completion
Support negotiations on price, terms, conditions and transition requirements. Coordinate the owner’s advisers, operator and counterparties through final approvals and completion.
What the owner receives
A record that can be reviewed and acted on.
- A hold/sell recommendation with timing, preparation needs and decision points.
- A normalised earnings schedule and verified trading narrative for prospective buyers.
- Buyer-positioning advice, process timetable and controlled data-room workflow.
- Regular sale-process reporting, issue tracking and owner decision records.
- Completion coordination and a documented handover plan where required.
Where value is won or lost
The important mistake is usually made before the headline decision.
Exit preparation starts well before an agent is appointed. It begins twelve to eighteen months out in how the P&L is shaped, how one-off costs are recorded, how capex is explained and how the operating plan is evidenced. A late sale process cannot repair a trading story that was never prepared for diligence.
Next stage
Portfolio
See how the next stage carries the owner’s operating and capital plan forward.
PortfolioPhotography used on this page is licensed under the Unsplash License. Images are illustrative and do not depict the assets named.